Marketing Financial Services Essay Example | Topics and Well Written Essays - 2500 words - 1

Marketing Financial Services - Essay Example This research will begin with the statement that Morgan Stanley is one of the most well-known financial services firm in the world. Its head quarter is based in New York. The firm operates all over the world and deals mainly in institutional securities and investment management. Morgan Stanley advises large institutional clients how to raise funds from the market and how to manage its investment portfolio. The recent financial crisis has hit the company badly but it has recovered well from that. The company’s reputation is also good in the financial market. The brand name of Morgan Stanley is well established since it is been operating in the financial industry for a long time. It was founded way back in 1935 so it is a well-known brand in the financial markets. Morgan Stanley operates in a financial industry so its marketing strategies are entirely different from firms that sell consumer products. This section will elaborate upon its strengths, weakness, opportunities, and th reats and in turn will suggest about how the company should be shaping its marketing strategies. With increasing competition in the financial sector and a very recent recession, this might not be easy for the company so it is important to do SWOT analysis keeping the overall situation of the financial industry in mind today. The main strength of the company is its global presence and well-established brand name. Morgan Stanley is a well-known name on Wall Street so investors are pretty much aware of the company and the services which it offers. Â  Also news about the market given by Morgan Stanley analysts is given attention by the traders in financial markets. This shows the reliability of the name of the company in the financial sector. This reliability and brand image is very good especially in the financial sector because customers in this industry take into consideration these two elements (O'Loughlin, Szmigin & Turnbull, 2004). Global presence of the company is a strong point of Morgan Stanley. The worldwide services of the company allow it to operate in different markets. It can connect customers of financial services from different markets. For example it can hedge funds by buying securities in different regions and can reduce risk. This is a great benefit of operating in a worldwide market. Also the global financial markets are getting complicated with newer products coming every day. In such an environment more than 50,000 employees of Morgan Stanley help customers in finding the right product for them. With the derivative market and Islamic finance newer avenues are available for investors and the company is well prepared to treat all kinds of demands of its customers. Currently the company is making full use of its brand image and it is reflected in its advertisements. The company uses internet marketing or e-marketing as a marketing tool. This is because of the fact that internet plays a major role in financial industry. Many traders work from their homes through internet so it is very important to use internet as a marketing tool. The company also uses television advertisement but they are aired on specific news channels. The reason for this is that the main clients of the company are large institutional investors and buyers. Large companies and very rich individuals and groups use the services of the company so it is important that marketing caters to the need of these high standard clients. If one observes the